Avery Lindqvist
Founding partner · Design engineering
Twelve years across Stripe, Vercel, and two studios you'd recognize. Writes more CSS than is strictly necessary.
About the studio
Stride Development was founded in 2024 on a stubborn premise: most marketing sites are over-staffed, over-meeting'd, and underdesigned. We work the opposite way.
We're a small studio — three full-time and a tight bench of collaborators we trust with our names attached. Each engagement is led by a principal from week one through ship. No account-manager telephone game, no handoff between designer and engineer, no slide deck where a working prototype should be.
We work best with founders, marketing leads, and product teams who can make decisions in the room. We're not the right studio if you need a layer of stakeholders to weigh in on every kerning decision — those engagements exist, they just don't end well for either side.
Most of what we ship is built on the open web: HTML, CSS, JavaScript, and whichever framework actually fits the problem. Astro, Next, vanilla — picked per project, not per fashion cycle.
The team
Founding partner · Design engineering
Twelve years across Stripe, Vercel, and two studios you'd recognize. Writes more CSS than is strictly necessary.
Partner · Brand & art direction
Ex–Pentagram, ex–Wieden+Kennedy. Believes a website is just a magazine with better distribution.
Principal engineer · Systems
Owns the runtime side: performance budgets, accessibility, CI, the long tail of edge cases nobody else wants to write tests for.
How we work
We design in code from week one. Static comps lie about layout, responsiveness, motion, and load — three of the four things that actually matter.
The person at kickoff is the person at ship. No account layer, no handoffs, no surprises in week three.
If the site doesn't load in under a second on a flaky LTE connection, it isn't done — no matter how the screenshot looks.
We leave when we leave. Open source where possible, documented in plain language, designed for the engineer who inherits it.
We say no a lot. The work we say yes to gets done well, on time, and in the time we said it would.